Coca-Cola Realized That More Consumers Are Concerned with Health

question 4

Multiple Choice

Coca-Cola realized that more consumers are concerned with health. It has since expanded into the bottled water and bottled juice markets. This is an example of a firm identifying and capitalizing on a _________________.

• A) market opportunity
• B) core competency
• C) competitive advantage
• D) strength
• E) marketing strategy

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Definitions:

Law Of Reciprocity

A social principle stating that if someone does something for you, you feel a compulsion to return the favor.

Organizational Politics

The activities aimed at improving someone's status or position within an organization and involve tactics like networking and alliance formation.

Empowers Team

The act of giving team members the authority, confidence, and resources they need to take initiative and make decisions to drive the team's success.

Socially Responsible

The practice of conducting oneself or an organization in a manner that benefits society at large, often involving ethical and sustainable decision-making.