Apple Has Made a Success from Anticipating What Consumers Would

question 88

Multiple Choice

Apple has made a success from anticipating what consumers would want in new technological advances, convenience, and ease of use. The introduction of the iPad was an example of a _____ for Apple, something that an organization does extremely well and may give a company an advantage over its competition.

• A) benchmark
• B) sustainable competitive advantage
• C) core competency
• D) strategic vision
• E) marketing opportunity

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Definitions:

Percent of Sales Method

A financial analysis technique used to forecast future expenses or account balances as a percentage of sales revenue.

Direct Write-off Method

An accounting method where uncollectible accounts receivable are written off directly against income at the time they are deemed noncollectible.

Uncollectible Receivables

Receivables considered uncollectible by a company and therefore recorded as a loss.

Journalize

The process of recording transactions in the general journal using the double-entry bookkeeping system.