According to the Boston Consulting Group, Marketers May Classify Their

question 45

Multiple Choice

According to the Boston Consulting Group, marketers may classify their products as all of the following except

• A) dogs.
• B) cash contributors.
• C) question marks.
• D) stars.
• E) cash cows.

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Definitions:

Cost-volume-profit Analysis

A managerial accounting method used to estimate the impact of different levels of cost and volume on operating profit.

Mixed Costs

Expenses that have both fixed and variable components, changing in total with activity level but not directly proportional.

Variable Costs

Variable costs are expenses that change in proportion to the activity or volume of a business, such as raw materials and labor costs that vary with production levels.

Contribution Margin

Contribution margin represents the difference between sales revenue and variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.