Business Decisions Made in Creating a Marketing Mix

question 77

Multiple Choice

Business decisions made in creating a marketing mix

• A) are made before a target market is identified.
• B) are unchangeable once they are agreed on by management.
• C) are only as good as the organization's understanding of the needs of the target market.
• D) usually take place when a strategic window is open.
• E) must always be consistent with the firm's opportunities.

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Definitions:

Elite Fashion

High-end or exclusive fashion that is typically associated with or designed for the upper class or society's elite.

Mass Fashion

Clothing and style trends that are produced and consumed on a large scale, appealing to a wide audience.

Short-lived Fashion

Trends or styles in clothing, accessories, or beauty that gain popularity quickly but also fade in relevance or desirability just as fast.

Cultural Phenomena

Aspects, patterns, or trends that are representative or characteristic of a specific culture and are widely recognized and acknowledged within that culture.