Marketers Understand That the Best Marketing Strategy in the World

question 83

Multiple Choice

Marketers understand that the best marketing strategy in the world is doomed to fail if it is not properly implemented. With that in mind, an effective implementation strategy

• A) begins with identifying the activities to be performed, and ends with assigning responsibility for each activity to one or more team members.
• B) begins with identifying team members, and ends with assigning activities to each team member.
• C) has an open-ended timetable to allow for unexpected delays.
• D) organizes all activities in sequential order even if they can be performed simultaneously.
• E) organizes tasks in order according to their level of complexity.

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Definitions:

Straight-Line Method

A method of calculating depreciation by evenly spreading the cost of an asset over its useful life.

Freight Charges

Fees paid for the transportation of goods from one place to another, typically charged by shipping companies.

Residual Value

The estimated amount that an asset will be worth at the end of its useful life, after deducting any expected costs of disposal.

Straight-Line Method

A method of calculating depreciation by evenly spreading the cost of an asset over its expected useful life.