A Marketing Objective Should Be Expressed in Clear, Simple Terms;

question 49

Multiple Choice

A marketing objective should be expressed in clear, simple terms; be _____________; specify a time frame for completion; and ensure the marketing objective is _____________ with both business-unit and corporate strategies.

• A) precise; centralized
• B) encompassing; consistent
• C) measurable; consistent
• D) legalistic; aligned
• E) detailed; decentralized

---

Definitions:

Cumulative Probability Distribution

A function that gives the probability that a random variable is less than or equal to a certain value, often used in statistics to summarize data.

Random Number Intervals

A sequence of intervals generated by a random process, often used in simulations and statistical sampling.

Probability Distribution

A mathematical function that provides the probabilities of occurrence of different possible outcomes for an experiment.

Cumulative Probability Distribution

A function that shows the probability that a random variable is less than or equal to a certain value.