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While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.
Family Branding
A marketing strategy where a company uses one brand name for multiple related products, aiming to leverage brand equity and simplify consumer choice.
Product Line Extension
The introduction of additional items in a given product category under the same brand name, often varying in size, flavor, or related attributes, to cater to different consumer needs or preferences.
Market Segment
A subgroup within a larger market, defined by its own unique preferences or characteristics, targeted by marketers for specific strategies.
Product Line Extension
This involves adding new products to an existing range to attract more customers or meet their varying needs.
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