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When marketers define their target market, they simultaneously establish a set of
Significant Life Changes
Major events or transitions in an individual's life that require considerable adaptation and can have profound effects on well-being.
Daily Hassles
Minor and routine challenges or annoyances that, cumulatively, can impact an individual's stress level and overall health.
General Happiness
A state of overall well-being and contentment with life, reflecting positive emotions and satisfaction.
Active Religious Faith
Engagement in religious practices and beliefs with sincerity and regular participation, often resulting in positive psychological or social outcomes.
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