Marketers Who Attempt to Influence and Change the Various Environmental

question 179

Multiple Choice

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

• A) reactive
• B) inactive
• C) variable
• D) positive
• E) proactive

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Definitions:

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, due to market price.

Price Floor

A government or regulatory-imposed minimum price for a particular good or service, above the equilibrium price.

Government Purchases

Expenditures by government entities on goods and services that are part of government consumption or investment.

Producer Surplus

The difference between the amount producers receive from selling a good or service and the minimum amount they would accept for that good or service.