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Most marketers operate in a competitive environment of either
Plasticity
The brain's ability to change and adapt as a result of experience, often highlighted in discussions of learning and recovery after injury.
Developmental Science
An interdisciplinary field that studies how people grow, change, and stay the same over the course of their lives, from conception to death.
Innately Good
A philosophical and psychological concept suggesting that humans are born with a predisposition towards goodness and moral behavior.
Intelligence Test
A universally applied testing instrument intended to evaluate human intellect and mental capabilities.
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