Opportunity Provides a Pressure That May Determine Ethical Decisions in Marketing

question 52

Multiple Choice

Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as

• A) unethical behavior found in top management.
• B) a favorable set of conditions that limit barriers or provide rewards.
• C) the principles or rules that individuals use to determine the way to behave.
• D) a person's relationship with others in the organization.
• E) a problem or situation requiring an individual to choose a course of action.

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Definitions:

Accounting Books

Official records that systematically track all financial transactions and financial statements of an entity over time.

Cost Centre

A segment of an organization where costs can be identified and attributed directly, but which does not directly generate revenue.

Division's Performance

Evaluation of a specific division's effectiveness in achieving its business goals and objectives, often measured against pre-set benchmarks.

Manager Responsibility

The duties and obligations assigned to managers, including decision making, leadership, and overseeing operations and employees.