Honeybees Are Disappearing at an Alarming Rate, and Since They

question 18

Multiple Choice

Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of

• A) social responsibility.
• B) corporate benevolence.
• C) green marketing.
• D) ethical responsibility.
• E) economic responsibility.