Scenario 4

question 105

Multiple Choice

Scenario 4.2 Use the following to answer the question.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 4.2. The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to

• A) consumerism.
• B) ethical marketing.
• C) social responsibility.
• D) philanthropic strategy.
• E) environmental marketing.

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Definitions:

Bottom-up Processing

A way of processing information in which the brain forms perceptions by starting with individual pieces of sensory data and combining them to create a cohesive image or understanding.

Context Effects

The influence of environmental factors on one's perception or understanding of a stimulus.

Perceptual Set

A readiness to perceive or interpret stimuli in a particular way based on expectations, experiences, emotions, and culture.

Weber's Law

A principle stating that the smallest change in a physical stimulus that can be detected is a constant proportion of the stimulus level.