Which Word Is the Most Appropriate Synonym for the Term

question 16

Multiple Choice

Which word is the most appropriate synonym for the term validity?

• A) consistency
• B) applicability
• C) accuracy
• D) repetition

---

Definitions:

Need For Uniqueness

The psychological drive to be different and stand out from others, influencing consumer behavior and personal identity.

Bargain Orientation

A consumer's tendency to seek out, enjoy, and pursue discounts, sales, and opportunities to save money on purchases.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their behaviors, thoughts, and emotions.

Idiocentrics

Individuals who prioritize their own goals and needs over those of the group, reflecting a more individualistic orientation.