The Manager of MegaMarket Is Interested in Asking Consumers What

question 177

Multiple Choice

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

Personal Values

The core beliefs or standards that guide an individual's behavior and decision-making, influencing their personal and professional life.

Uncertainty Reduction Theory

A communication theory that suggests individuals seek to reduce uncertainty about others through information gathering to predict behavior.

Motivated

Having the desire and willingness to achieve something, often driven by internal or external factors that inspire action.

Co-Workers

Individuals who work together in the same organization or on the same team, but not necessarily in the same role or position.