When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness

question 199

Multiple Choice

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

• A) Open-ended
• B) Dichotomous
• C) Multiple-choice
• D) Imperative
• E) Declarative

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Definitions:

Foodborne

Refers to diseases or illnesses resulting from the consumption of contaminated food or beverages.

Food Poisoning

Illness caused by consuming contaminated food or water, characterized by symptoms such as nausea, vomiting, and diarrhea.

Salad Bar

A buffet-style table or counter where various ingredients for custom-made salads are available for self-service.

Overjustification Effect

The phenomenon where providing excessive external rewards for an already internally rewarding activity can reduce a person's intrinsic motivation for the activity.