Research That Allows Marketers to Make Causal Inferences About Relationships

question 153

Multiple Choice

Research that allows marketers to make causal inferences about relationships is called

• A) variable research.
• B) relationality.
• C) exploratory research.
• D) linkage research.
• E) experimental research.

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Definitions:

Secondary group

A large, impersonal social group whose members pursue a specific goal or activity, characterized by weak emotional ties and short-term relationships.

Social network

A structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors.

Anonymous

Not identified by name or remaining unknown in identity.

Left-handed people

Individuals who predominantly use their left hand for activities such as writing and handling tools, comprising a minority of the population.