A Study That Is Valid and Reliable

question 181

Multiple Choice

A study that is valid and reliable

• A) is called a marketing research study.
• B) measures what it is supposed to measure and produces almost identical results in repeated trials.
• C) is expensive to implement and complete.
• D) measures subtle differences in the population being studied and produces almost identical results in repeated trials.
• E) is difficult to produce without expert researchers.

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Definitions:

Cerebral Hemispheres

The two halves of the brain, each responsible for controlling the opposite side of the body and specialized in different functions, such as language in the left hemisphere and spatial abilities in the right.

Glial Cells

Non-neuronal cells in the central nervous system and the peripheral nervous system that do not produce electrical impulses but are essential for the support, protection, and nourishment of neurons.

Action Potentials

Brief electrical impulses by which information is transmitted along neurons or nerve cells.

General Adaptation Syndrome

A three-stage process that describes the body's response to stress, involving alarm, resistance, and exhaustion phases.