In Marketing Research, a Sample Is Best Described as

question 168

Multiple Choice

In marketing research, a sample is best described as

• A) a small group that is a part of a larger group.
• B) all the elements, units, or individuals of interest to researchers for a specific study.
• C) a limited number of units chosen to represent the characteristics of a total population.
• D) a group that shares a common attribute within a population.
• E) a small portion of a product offered to customers to try a new product.

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Definitions:

Wire Surrogate

Reference to an experiment in developmental psychology by Harry Harlow, which showed that infant monkeys preferred a cloth-covered surrogate mother to a wire one, even when the latter provided food, highlighting the importance of comfort and security in attachment.

Attachment Formation

The process by which an emotional bond is developed between a child and a caregiver, significantly influencing the child's social and emotional development.

Goodness of Fit

A term in developmental psychology that describes how well an individual's temperamental traits match the expectations and demands of their social environment.

Bowlby

A British psychologist best known for developing the theory of attachment, which suggests that children are biologically predisposed to develop attachments to caregivers as a means of survival.