The Manager of MegaMarket Is Interested in Asking Consumers What

question 177

Multiple Choice

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

Positive Statements

Assertions or propositions that are based on objective facts and can be tested or verified, rather than on opinions or values.

Prejudice

A preconceived, usually unfavorable, judgment or opinion of others without direct experience or knowledge.

Factorial Design

An experimental setup where two or more factors are tested simultaneously to determine their effects and possible interactions on a dependent variable.

Participant Gender

The categorization of research participants based on their gender identity, often considered in studies to analyze differences or outcomes.