When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness

question 199

Multiple Choice

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

• A) Open-ended
• B) Dichotomous
• C) Multiple-choice
• D) Imperative
• E) Declarative

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Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, such as introversion, extroversion, or conscientiousness.

Ideal Job Applicant

An individual who possesses the perfect mix of skills, experience, and personal attributes that match a company's requirements for a specific job position.

Aggregated Clusters

Groups of objects, data, or information combined based on certain criteria to form a larger, collective entity.

Conscientiousness

Conscientiousness is a personality trait characterized by diligence, carefulness, and a strong sense of duty and responsibility.