Behavior Scan, a Research Company, Provides Information on Household Demographics

question 40

Multiple Choice

Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is

• A) a marketing information system.
• B) a business software database.
• C) online information.
• D) U.S. Census data.
• E) single-source data.

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Definitions:

Malcolm X

An African-American Muslim minister and human rights activist, a prominent figure in the civil rights movement known for advocating for the rights of black Americans and the use of self-defense in the face of racism.

Black Muslims

Members of the Nation of Islam, an African American political and religious movement, founded in Detroit, Michigan, in the 1930s.

Black Power

A movement among African Americans focusing on racial pride, economic empowerment, and the establishment of political and cultural institutions.

Stokely Carmichael

was a prominent figure in the American civil rights movement, known for his leadership in the Student Nonviolent Coordinating Committee (SNCC) and for popularizing the term "Black Power."