A Marketing Information System Provides an Irregular and Unstructured Flow

question 138

True/False

A marketing information system provides an irregular and unstructured flow of information from internal sources within the organization.

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Definitions:

Higher-Order Conditioning

A process in classical conditioning where a conditioned stimulus is paired with a new neutral stimulus, creating a second (often weaker) conditioned response.

Reinforcer

Any stimulus that strengthens or increases the probability of a specific response or behavior by being delivered or removed after the behavior occurs.

Punisher

In behavioral psychology, any stimulus that decreases the likelihood of a behavior being repeated.

Strengthen Behavior

The process of increasing the likelihood that a particular response will occur, often through reinforcement or practice.