Your Company Is Seeking to Hire a Consultant to Assist

question 195

Multiple Choice

Your company is seeking to hire a consultant to assist with completing a specialized marketing research project that is focused on tech-savvy, young consumers. One of the firms describes its state-of-the-art marketing research system as follows:
"It's a social intelligence system that provides insightful, actionable information about what people are saying about your brand. It integrates information from millions of sources and empowers you to, among other things, help your organization understand and even shape relevant conversations in the social media sphere."
Based on the description, which of the following is the best reason for hiring this company?

• A) This company is strong in the area of ethical marketing.
• B) This company is likely run by recent college graduates who will understand our target market better than other firms.
• C) This company's expertise and information systems are a good fit for the project.
• D) This company is a socially responsible company.
• E) The CEO of this company has a close personal relationship with our marketing director.

---

Definitions:

Merchandise Inventory

Goods that a company holds for the purpose of selling them to customers, often a significant asset on the balance sheet for retailers.

Lower Of Cost

A principle in accounting that dictates inventory or other assets should be reported at the lower amount between its historical cost and its market value.

Major Categories

Broad, overarching groups or classes into which items, ideas, or phenomena are classified based on shared characteristics or attributes.

Inventory Items

Goods or products that a business holds for the purpose of sale or production, including raw materials, work-in-progress, and finished goods.