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Your company is in the final stages of deciding whether to launch a new product that you have been testing for the last six months. While the CEO of your company is very optimistic about the potential for the product, he is a skeptic by nature. He has asked you to conduct one last round of market research that will give him greater confidence in the product's prospects.
Which of the following types of marketing research should you conduct to satisfy the CEO's concerns?
Late Adulthood
The final stage of the human life cycle, often considered to start around the age of 65 years.
Kübler-Ross's Stages
A theory introduced by Elisabeth Kübler-Ross in her 1969 book "On Death and Dying," outlining five stages of grief: denial, anger, bargaining, depression, and acceptance.
Dying
The end stage of life in which bodily processes decline, leading to death.
Anger
An emotional response characterized by annoyance, displeasure, or hostility.
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