Anthony Has Been a Marketing Manager at Kroger for Several

question 143

Multiple Choice

Anthony has been a marketing manager at Kroger for several years. Recently Kroger adopted a new type of software that is able to collect information from a variety of sources and look for unique trends that would not normally be observable using other marketing research methods. The information revealed the surprising insight that a certain age group of people buys more organic food than others. Anthony was surprised at this revelation because he had thought just the opposite. This new system allowed Anthony to make use of _________ and interpret it (them) to yield unique insights he could use in future marketing campaigns.

• A) databases
• B) single-source data
• C) secondary data
• D) big data
• E) marketing decision support systems

---

Definitions:

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the central bank's discount window.

Open Market Operations

Activities conducted by central banks to buy or sell government securities in the open market to control the money supply and interest rates.

Money Supply Control

The regulation of the amount of money in circulation by a central authority, typically a country’s central bank, to achieve economic objectives.

Open Market Operations

The buying and selling of government securities by a central bank in order to control the money supply and interest rates in the economy.