A Business Advantage of the Concentrated Targeting Strategy for Any

question 92

Multiple Choice

A business advantage of the concentrated targeting strategy for any company is that it

• A) requires less market research and information.
• B) requires less intensive analysis of customers' characteristics and needs.
• C) allows a firm to utilize all of its production capacity.
• D) maintains the firm's flexibility in moving into other market segments.
• E) allows a firm to develop a special marketing mix for a single market segment.

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Definitions:

GEO

Short for Geostationary Earth Orbit, a circular orbit 35,786 kilometers above the Earth's equator where a satellite's orbital period matches the Earth's rotation, appearing stationary to an observer on Earth.

LEO

Stands for Low Earth Orbit, a satellite's orbit relatively close to Earth's surface, typically at altitudes less than 2,000 kilometers, used for telecommunications, military, and observation purposes.

MEO

Medium Earth Orbit, referring to satellites that orbit the earth at altitudes in a range typically between 2,000 and 35,786 kilometers, used for communications, navigation, and earth observation.

VEO

An acronym that requires specification for an accurate definition as it could stand for various concepts depending on the context.