Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

Understand the concept of nonmajority and members-only unions and how they differ from majority union models.

Explore alternative labor movements such as alt-labor and social movement unionism and their methods for advancing worker rights.

Examine the idea of employee empowerment unionism and its approach to negotiating work conditions.

Grasp the principles behind associational unionism and the potential collaborative benefits between unions and professional associations.