The Psychographic Variable That Includes Numerous Characteristics Related to People's

question 156

Multiple Choice

The psychographic variable that includes numerous characteristics related to people's activities, interests, and opinion is

• A) motive.
• B) social class.
• C) personality.
• D) stage in family life cycle.
• E) lifestyle.

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Definitions:

Convincing Journalists

The process of persuading or influencing media professionals to cover or promote certain stories, perspectives, or events.

PRSA

Public Relations Society of America, a professional organization dedicated to serving the communications community and advancing the profession.

PRSSA

The Public Relations Student Society of America, an organization for students interested in the practice of public relations and communications.

College Student

An individual enrolled in an institution of higher learning, such as a university or college, pursuing undergraduate or postgraduate studies.