Frito-Lay Snack Foods Is Currently Conducting Market Segmentation Studies

question 5

Multiple Choice

Frito-Lay Snack Foods is currently conducting market segmentation studies. For several segments, they have completed competitive assessments and cost estimates. The next major step they must take is to

• A) determine which segmentation variables to use.
• B) develop market segment profiles.
• C) identify the appropriate targeting strategy.
• D) select specific target markets.
• E) develop sales forecasts.

---

Definitions:

Membrane Enclosed Sac

A structure within a cell, bounded by lipids, that contains fluid or smaller organelles, involved in transport, storage, and processing.

9+2 Arrangement

A specific structure found in the microtubules of eukaryotic cilia and flagella, consisting of nine pairs of microtubules surrounding two central microtubules.

Cilia

Hair-like structures on the surface of cells that move in a wave-like manner to transport materials and fluids or aid in mobility.

Flagella

Long, slender projections from a cell membrane that are used for locomotion in certain cells and unicellular organisms.