Scenario 6

question 126

Multiple Choice

Scenario 6.1 Use the following to answer the questions.
Angels Kids Spa offers various treatments designed to appeal to the younger customer. Treatment options include manicures, pedicures, facials, tea parties, and dress up photos. Parents can even purchase a birthday party package. Currently, Angels offers its services only to girls under the age of 14. Originally begun in Delaware, Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17. The company realizes that some changes may be needed. For example, management wants to find out if the older girls will be interested in their birthday party and tea party services.
Refer to Scenario 6.1. Angels Kids Spa is currently using a(n) ____ targeting strategy.

• A) undifferentiated
• B) exclusive
• C) concentrated
• D) differentiated
• E) selective

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Definitions:

Sex Manipulation

Strategies or behaviors by which organisms influence the sex ratio of their offspring for evolutionary or ecological advantages.

Parental Conflict

A theory in evolutionary biology that predicts conflict between the evolutionary interests of parents over the allocation of parental resources.

Genomic Imprinting

A genetic phenomenon by which certain genes are expressed in a parent-of-origin-specific manner.