A Lumber Firm Sells Wood Products to Both the Construction

question 165

Multiple Choice

A lumber firm sells wood products to both the construction industry and the retail industry. The company has the same sales representatives for both industries and often offers discounts for buying in bulk. The lumber firm sells different types of wood for each industry based on its unique characteristics. For instance, wood used for large construction projects must have a higher grade and quality than wood used for home improvement projects. Which type of segmentation is the lumber firm most likely to use?

• A) Type of organization
• B) Geographic
• C) Benefit
• D) Psychographic
• E) Customer size

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Definitions:

Glucose Uptake

The process by which cells absorb glucose from the bloodstream, which is then used as a form of energy.

Thirst

The sensation and regulatory mechanism that motivates the consumption of liquids to maintain optimal levels of body hydration.

Glucagon

A hormone produced by the pancreas that raises blood glucose levels, serving as a counter-regulatory mechanism for insulin.

Pancreas

A gland in the digestive and endocrine system that produces insulin and digestive enzymes.