Demographic Characteristics Are Commonly Used to Segment a Market Because

question 90

True/False

Demographic characteristics are commonly used to segment a market because they are closely related to consumers' product needs and purchasing behavior.

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Definitions:

Source Traits

Fundamental personality characteristics that are relatively stable and form the foundation of an individual's personality.

Raymond Cattell

A psychologist known for his work in personality theory, specifically the development of the 16 Personality Factor (16PF) model.

Self-Esteem

An individual’s subjective evaluation of their own worth, comprising feelings of confidence, respect, and self-acceptance.

Constantly-Changing

Refers to something that is in a state of continuous movement or flux, not remaining the same over time.