Why Would a Company Use the Undifferentiated Strategy

question 77

Multiple Choice

Why would a company use the undifferentiated strategy?

• A) The needs of individual consumers are dissimilar, and distinctive marketing mixes are required to satisfy them.
• B) The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
• C) The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.
• D) The undifferentiated strategy is expensive to implement but tends to produce the most sales.
• E) When a market is made up of individuals or organizations with diverse need for products in a specific product class, you would use an undifferentiated strategy.

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Definitions:

Alveolus

The tiny, air sac structures within the lungs where gas exchange with the blood takes place, vital for breathing and oxygenation of blood.

Bronchiole

In terrestrial vertebrates, small tube that conducts air from a bronchus to the alveoli.

Trachea

The windpipe, a large tube that connects the larynx to the bronchi of the lungs, allowing for air passage.

Villi

Small finger-like projections that protrude from the epithelial lining of the intestinal wall, increasing surface area for nutrient absorption.