Alpine Ski Shops Is Looking for New Markets for Both

question 151

Multiple Choice

Alpine Ski Shops is looking for new markets for both its brick and mortar retail stores and its catalog division. Alpine Ski Shops would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

• A) behavioristic; geographic
• B) geographic; demographic
• C) demographic; psychographic
• D) environmental; demographic
• E) geographic; behavioristic

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Definitions:

Verbal Skills

The ability to express ideas effectively through spoken or written language, including vocabulary, grammar, and communication skills.

Reasoning Skills

Reasoning skills encompass the cognitive processes involved in drawing conclusions, solving problems, and making logical decisions.

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Tests established to assess human intellectual and cognitive skills systematically.

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A term used to describe a condition characterized by significant limitations both in intellectual functioning and in adaptive behavior, originating before the age of 18.