A Marketer That Targets Customers Based on Marital Status and the Presence

question 75

Multiple Choice

A marketer that targets customers based on marital status and the presence and age of children is using

• A) behavioristic segmentation.
• B) lifestyle variables.
• C) psychographic variables.
• D) family life cycle.
• E) phase of life segmentation.

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Definitions:

Selling Price

The amount of money charged for a product or service, determined by considering costs, market demand, competition, and profitability.

Unit Product Costs

The calculated cost assigned to a single unit of product, typically including direct materials, direct labor, and allocated overhead.

Markup

Markup refers to the amount added to the cost price of goods to cover overhead and profit, calculated as a percentage of the cost.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate overhead costs to products or cost objects based on a consistent activity measure.