Seventh Generation Is a Company Producing Products That Limit the Amount

question 60

Multiple Choice

Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Their product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing, mostly t-shirts, shorts, and long pants for both men and women. Their research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Seventh Generation be using?

• A) Geographic location
• B) Age, sex, and socioeconomic characteristics
• C) Social class variables
• D) Personality characteristics, motives, and lifestyles
• E) Family life cycle, social class, and religion

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