When Evaluating Market Segments, Assessment of Competitors Is Important Because

question 201

Multiple Choice

When evaluating market segments, assessment of competitors is important because

• A) it is difficult to segment a market when it has multiple competitors.
• B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D) a competitive analysis may lead to confusion as to who are the key competitors.
• E) competition is generally not a major problem as long as a marketer is aware of it.

---

Definitions:

Customer Structure

The composition and organization of a business's clientele, including types of customers and their relationship to the business.

Geographical Structure

An organizational structure that groups employees or departments based on geographic regions or locations.

Product Structure

An organizational design that arranges departments and teams based on specific products or product lines, enabling focused management and development efforts.

Functional Structure

An organizational layout that groups together employees who are performing similar tasks or functions, such as marketing or finance, facilitating specialization.