Examlex
Scenario 6.2 Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for short line transport.
Refer to Scenario 6.2. Currently, GE uses several sales forecasting methods. One method is to sell the different locomotive engines to buyers in different countries, and then measure the purchasing response in each. In this case, GE Transportation is using the _____ method to forecast future sales.
Accrued Expense
Expenses that have been incurred but not yet paid or documented in the financial statements through an accounting process.
Land
A natural resource that denotes the earth's surface not covered by water, as well as the rights to use this surface.
Store Fixtures
Permanent or movable equipment and furniture in a retail store, designed to display merchandise effectively.
Equipment
Tangible property or assets used in the operation of a business to carry out specific tasks, excluding inventory or assets intended for sale.
Q11: The sum of firms' marketing efforts equals
Q17: _ analysis is a systematic evaluation of
Q27: One way marketers can segment business markets
Q30: Budweiser may choose to segment its market
Q75: Identify and describe the five major categories
Q114: The undifferentiated targeting strategy for finding a
Q166: Assume that Verizon Wireless is interested in
Q177: At times, large retailers such as Walmart
Q192: One's personality is a set of internal
Q228: Patronage motives influence where one purchases products