Describe the Variables Used to Segment Business Markets, and Provide

question 197

Essay

Describe the variables used to segment business markets, and provide at least one example of each.

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Definitions:

Decoding

The process of interpreting or making sense of messages received in communication.

Knowledge

Facts, information, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Experience

The knowledge or mastery of an event or subject gained through involvement in or exposure to it.

Relationship

The way in which two or more people, groups, or countries interact and behave towards each other.