Why Is It Important for Marketers to Understand the Cultural

question 201

Essay

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

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Definitions:

Homeowners' Policy

An insurance policy that provides coverage for damages to a person's home and assets in the home, along with liability coverage for accidents that occur within the home or on the property.

Exclusion

The act of preventing someone's participation or denying access to a group, area, or benefit.

Life Insurance Contract

An agreement in which an insurer promises to pay a designated beneficiary a sum of money upon the insured person's death, in exchange for premiums paid by the policyholder.

Insurer's Risks

The potential for financial loss that an insurance company agrees to cover under the terms of an insurance policy.