In the Consumer Buying Decision Process, the Information Search Stage

question 53

Multiple Choice

In the consumer buying decision process, the information search stage

• A) yields a group of brands that a buyer views as possible alternatives.
• B) involves a buyer becoming aware of the need for a product.
• C) is not necessary when the buyer is involved in extensive decision making.
• D) occurs immediately after evaluation of alternatives.
• E) is lengthy for routine response buying behavior.

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Definitions:

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To evaluate or estimate the nature, ability, or quality of something.

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