All of the Following Are Marketer-Dominated Sources of Information Except

question 98

Multiple Choice

All of the following are marketer-dominated sources of information except

• A) salespeople.
• B) advertising.
• C) packaging.
• D) friends.
• E) displays.

---

Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information that comes later.

Impression Formation

The process by which individuals organize information about another person to form an overall impression of that person.

Primacy Effect

The tendency to remember and give more weight to information that we encounter first in a list or presentation.

Impression Formation

The process by which individuals integrate various pieces of information about another person to form a global impression of them.