Which One of the Following Is Most Likely to Be

question 185

Multiple Choice

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

• A) Canned peaches
• B) Instant coffee
• C) Jeans
• D) Furniture
• E) Soap

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Definitions:

Traditional Families

Refers to a family structure commonly consisting of two parents and their children, emphasizing customary roles and values.

State of Alabama

A state located in the southeastern region of the United States, known for its rich history in civil rights movements and diverse physical geography.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, and family size.

African Americans

Refers to citizens of the United States who have total or significant ancestry from any of the black racial groups of Africa.