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By Giving Out Free Samples, Marketers Help Customers Learn About

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By giving out free samples, marketers help customers learn about their products by helping them gain experience with them, which makes customers feel more comfortable.


Definitions:

Stanford-Binet Intelligence Scales

A standardized test designed to assess intelligence and cognitive abilities, originally developed as an instrument for measuring IQ in children and adults.

Kaufman Assessment Battery for Children

A standardized test that measures cognitive development and problem-solving abilities in children between the ages of 2.5 and 12.5 years.

Terman Intelligence Test/Education Edition

A standardized test designed to measure human intelligence and cognitive abilities, adapted for educational settings by Lewis Terman.

Intelligence Quotient

A score that takes into account a student’s mental and chronological age.

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