Tiffany Is a Purchasing Manager of Computer and Software Equipment

question 18

Multiple Choice

Tiffany is a purchasing manager of computer and software equipment for her company, which employs about 350 individuals. She subscribes to PC Magazine and several other trade publications that review computer hardware and software. In addition, Tiffany is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. Tiffany spends about 1-2 hours each week reviewing information through these sources before making purchasing decisions. What stage of the consumer decision process is Tiffany most likely in?

• A) information search
• B) problem recognition
• C) evaluation of alternatives
• D) purchase

---

Definitions:

Initiating Structure

A leadership behavior characterized by the leader defining and structuring his or her role and the roles of subordinates, aimed at establishing well-defined patterns of organization and communication.

Leadership Behavior

The actions, attitudes, and methods used by a leader to motivate, influence, and guide their followers towards the achievement of goals.

Defining The Relationship

The process of discussing and agreeing upon the nature and terms of a relationship, often used in personal contexts.

Edwin Ghiselli's Traits

involve a set of six personal traits identified by Edwin Ghiselli that are believed to be indicators of successful leadership, including supervisory ability, need for occupational achievement, intelligence, decisiveness, self-assurance, and initiative.