Compare and Contrast the Three Major Influences on the Consumer's

question 56

Essay

Compare and contrast the three major influences on the consumer's decision-making processes.

---

Definitions:

Designer Bags

High-end, often luxury bags created by prominent fashion designers or brands.

Market-Creating Innovation

Innovations that result in the creation of a new market by fulfilling an unserved or underserved need or desire.

Performance-Improving Innovation

Innovations that enhance the performance, efficiency, or quality of products or processes, thereby providing value to the organization and its customers.

Efficiency-Enhancing Innovation

Innovations that improve the productivity and performance of enterprises, often leading to reduced costs and increased quality.