Cole's Smartphone Is Two Years Old and He Would Like

question 217

Multiple Choice

Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

• A) routinized response behavior
• B) limited decision-making behavior
• C) extended response behavior
• D) intensive decision-making behavior
• E) extended decision-making behavior

---

Definitions:

Logistical Overlay

Applying additional layers of planning and implementation to ensure efficient and effective transportation, warehousing, and delivery of goods.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as the 4 Ps: Product, Price, Place, and Promotion.

Place

Refers to the distribution aspect of the marketing mix, concerning how a product or service is made available to the consumer.

RFID System

A technology system utilizing radio-frequency electromagnetic fields to transfer data for the purposes of automatically identifying and tracking tags attached to objects.