Ashley Recently Visited a Teavana Store and Wanted to Purchase

question 25

Multiple Choice

Ashley recently visited a Teavana store and wanted to purchase its $79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Ashley views Starbucks very positively and loves their drinks. Ashley will most likely use ______________ when determining whether to purchase the ice tea maker.

• A) impulse buying
• B) extended decision making
• C) limited decision making
• D) routinized response behavior
• E) routine decision making

---

Definitions:

Other Comprehensive Income

Revenues, expenses, gains, and losses that are not included in net income, but affect shareholders' equity.

Unrealized Loss

A decline in worth due to the possession of an asset that has depreciated in value, yet remains unsold.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, are subtracted from total revenue.

Dividends Paid

The portion of a company's earnings distributed to shareholders as a reward for their investment.