Scenario 8

question 131

Multiple Choice

Scenario 8.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 8.1. There are many factors that would influence Samsung's business buying decisions. Which one of the following would not?

• A) Environmental
• B) Organizational
• C) Interpersonal
• D) Demographic
• E) Individual

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Definitions:

IPO

Stands for Initial Public Offering, which is the process where a private company goes public by selling its shares to the general public for the first time.

Equity IPO

Initial Public Offering (IPO) of equity shares, where a company offers its stocks to the public for the first time.

Seasoned Offering

An offering of securities by a company that has previously issued securities to the public and is thus familiar to investors.

Red Herring

A preliminary prospectus distributed to prospective investors in a new issue of securities.